Victrex finds best way to map their sales pipeline

Victrex Business Unit Director Andy Walton’s a tough customer. He’s worked with multiple CRM systems and knows just what he wants. When it became clear he needed a better way to capture and track data on all the contacts that influence buying decisions, he found his solution in Microsoft Dynamics 365. Watch this video to discover how Victrix uses Dynamics to map a sustainable business pipeline that enables sales to engage at scale and personalize outreach.